Mystery shopping is a form of consumer research in which a person or team reviews a business’s services to determine whether they’re meeting expected standards for quality, value, and other customer-related factors. The business being reviewed isn’t told that the mystery shoppers are there, so they can’t be tested on the accuracy of their reviews. […]
What Is Mystery Shopping and How Does It Work? Read More »
It’s the proverbial “Resting on one’s Laurel’s” scenario and every business owner’s worst nightmare. Business is great, you have the ideal location, a growing customer base and significant social media buzz. Business has not been better, so you can finally sit back and enjoy the fruits of your labor. And then just as you are
Mystery Shopping The Competition; Acting Before it’s Too Late Read More »
“Customer service is the provision of service to customers before, during, and after a purchase. The perception of success of such interactions is dependent on employees “who can adjust themselves to the personality of the guest”. Customer service concerns the priority an organization assigns to customer service relative to components such as product innovation and
How do you define customer service? On Wikipedia it is defined this way: Read More »
It’s no secret to anyone reading the business section of their newsfeed or just walking by local store fronts that restaurants are having a tough time finding employees. The New York Times reports in an April 9, 2021 article As Diners Return, Restaurants Face a New Hurdle: Finding Workers that while restaurant staffing levels are
Retail staffing during COVID Read More »
Something that the Pandemic has not slowed down is the proliferation of scam artists. Name an industry and you can be sure bad actors are attempting to scam hard working people out of their money. Take the Mystery Shopping industry for example. Scammers will use the name and logo of a legitimate mystery shopper company
