Author name: Davi Barbosa

It seems that every day brings a fresh news story highlighting shocking incidents of racial or gender bias in business. Perhaps you remember seeing the news story about the Asian passenger forcibly dragged from his seat on an over-booked flight by police, or read about the group of black teenagers who were followed through a […]

As shoppers become more conscious of their spending habits, the demand on retailers to ensure the best possible service is being provided by store or restaurant employees has increased exponentially. Mystery shopping will provide you the real time data to know your service is not just talk but in fact an embedded component of your

Mystery shopping is a form of consumer research in which a person or team reviews a business’s services to determine whether they’re meeting expected standards for quality, value, and other customer-related factors. The business being reviewed isn’t told that the mystery shoppers are there, so they can’t be tested on the accuracy of their reviews.