Restaurant Mystery Shopping
Are you committed to ensuring a positive F&B and guest service experience? Customer comment cards are a good start but often the customer cannot articulate what it was they liked or did not like while dining at your establishment; you will typically receive just the highs and lows of a customer experience – those that had a superior experience and those that vow never to return. Through a tailored questionnaire developed by Service Performance Group we will deliver to you the necessary data to help you more effectively measure service. We will help ensure repeat business leading to filled tables that will generate more income for your brand.
On a monthly basis (or based on how often you choose), you will receive no-cost detailed drill-down Summary Reports providing accurate data allowing senior management to see the larger chain wide picture through to each individual location allowing for decisions to be made and action taken with confidence.
SPG mystery shopping services include the following standards in addition to client specific benchmarks:
- Staff Appearance, Availability, Friendliness
- Telephone Reservations
- Wait Times to be seated
- Rapport Building with Guests
- Willingness to Assist
- Up-selling / Add on Sales
- Menu Knowledge
- Food delivery timelines
- Physical Plant Readiness
- Quality and Quantity of food & beverage
Service Performance Group mystery shopping programs are tailored to meet the specific needs of all size and types of restaurants; fast food, drive through, cafes, family style, casual dining and fine dining. Make sure your guests keep coming back through the delivery of mystery shopping data to trend identify areas of opportunity, rewarding associates who performed in an excellent manner and coaching those identified as having under performed.
In conjunction with our mystery shop program, or utilized as a stand-alone component, you might also consider deploying Service Performance Group’s low cost, high quality Customer Satisfaction Surveys (C-Sats), easily and quickly taken through use of a Smartphone or Tablet to receive unvarnished opinion directly from your customers.