Advertising Mystery Shopping
The success of an advertising campaign to drive customer awareness will typically take place at the local level through signage delivery and placement, coordinated campaign kick offs lasting for a specific time period, specific employee actions/statements in support of a campaigns goals and more.
Working with promotional / marketing agency clients, we will leverage our field force of evaluators to:
- Hand Out
- Interact in virtually any assignment presented us
Our clients receive constant updates and quantified data to assess a campaigns success. This process allows for advertising/promotional changes to be adjusted or changed ‘on-the-fly’ to ensure maximum effect is achieved.
On a monthly basis (or based on how often you choose), you will receive no-cost detailed drill-down Summary Reports providing accurate data allowing senior management to see the larger chain wide picture through to each individual location allowing for decisions to be made and action taken with confidence.
Alternatively, you might also consider deploying Service Performance Group’s low cost, high quality Customer Satisfaction Surveys (C-Sats), easily and quickly taken through use of a Smartphone or Tablet, to hear directly from your promotional recipients.